Digitising campaigns and increasing response rate
Our customers had great success with their mobile-based pension campaign targeted at young pensioners. The campaign was run with a customised Visma Addo. At Aon, our goal was to increase the response rate by speaking simply to the target audience and use digital signatures.
We chose to use Visma Addo as we wanted to run mobile-based campaigns with accompanying digital signature. The campaigns included two of our customers with a total of 2,700 employees, all of whom were to transfer to a new pension scheme.
"When the campaign was over, between 25 and 30% had responded to the campaign, and that is far beyond what we at Aon experience with an old-fashioned information meeting."
– Thomas Krogh Jensen, Former Marked Director, Aon
Automating heavy manual processes
Previously, Aon would have had to book meetings with all 2,700 employees, but with so many employees, it would be a huge job. With Visma Addo's mobile-based campaign and accompanying digital signature, all parties saved both time and money. The savings were achieved by many of the pensioners receiving and signing the agreement digitally, as well as automating several previously manual processes.
The success of the campaign is also largely due to the fact that it managed to reach the recipients where they were and on their preferred platform.
Aon Denmark is part of Aon plc, the world's largest consulting house within non-life insurance/risk management, pension insurance and reinsurance. Aon in Denmark is part of a global network with 500 offices in 120 countries and a total of 72,000 employees - of which 220 are located in Denmark.